I really don't think they can compete with the IPOD. IMHO Apple has the MP3 Player market wrapped up for now. Look around when you go anywhere. If people aren't talking on their cell phones, they are listening to their IPOD. Perhaps with time and more marketing it will catch on. Maybe IPOD owners will wake up and realize how expensive itunes is. I am however watching this, as they have other product lines which have had good reviews.