3SOF

On the RoaD  

Monday, March 05 2007 10:30 AM, EST

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iFinix Corporation Commences Ad Campaign and Product Branding Strategy  

Market Wire "US Press Releases "

JAMAICA, NY -- (MARKET WIRE) -- 03/05/07 -- iFinix Corp. (PINKSHEETS: INXR) announced today the launch of an extended advertising campaign designed to build brand awareness of the iFinix suite of financial products.

The company has in place a three tier advertising strategy that begins this week with web advertisement placements on key financial websites addressing the audiences of active traders and the larger investor community. Some placements will run for up to one year and include designated web page sponsorships by iFinix.

In the months that follow, advertising on additional financial web portals plus the internet sites of national and international financial publications will continue to expand the exposure of the iFinix suite of products including iFinix RealTime, iFinix Trader and eFinix to a wider demographic as each product is publicly released.

In the coming month, iFinix will broadcast its first television commercials with run commitments on major financial channels such as Bloomberg and CNBC currently under consideration. The third tier of the advertising program will be print ads in key financial publications. The print component is slated for regular ad placements after product releases and is intended to solidify and build upon consumer awareness initially built up via web and television advertisements.

Designed to support a long-running campaign, the thematic concept chosen by iFinix for the multiple television spots is considered by the company ideal for generating numerous, ongoing versions of a single identifiable and memorable presentation style that will be firmly associated with the iFinix brand.

Drew Budhu, iFinix Chairman, commented, "Building iFinix brand equity is essential to our corporate strategy of enhancing the proprietary value of all technologies developed by our company. The iFinix brand is our franchise and we intend to vigorously build a brand identity associated with cutting edge products, rock solid data integrity, superior customer service and being a company that is one step ahead of the competition."

Mr. Budhu continued, "In tandem with the launch of the iFinix product branding initiative, it is our intention to inform shareholders of corporate developments on a more regular basis. The transition from development to testing to preparing product for release is a demanding process for any smaller technology company. We are working overtime on all fronts, from building out product and support infrastructures to enhancing our internal processes and managerial oversight to better handle the mounting workload ahead of us."

About iFinix:

iFinix is a diversified information technology services and solutions company with expertise in systems integration, outsourcing, infrastructure and server technology. iFinix has established a product line that delivers financial and business information with streaming, real-time market data, news and analytics to professionals and active individual investors. The company's suite of products includes iFinix RealTime, iFinix Trader and eFinix.

http://www.ifinix.com

Legal Notice Regarding Forward-Looking Statements:

Safe Harbor: This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of iFinix Corporation to be materially different from the statements made herein.

Contact:
iFinix Corporation
Investor Relations
516-504-3981 x301

GOOD NEWS :

iFinix Corporation to Patent Proprietary Technologies
Wednesday March 7, 10:30 am ET


JAMAICA, NY--(MARKET WIRE)--Mar 7, 2007 -- iFinix Corp (Other OTC:INXR.PK - News) announced today it is preparing for submission to the United States Patent and Trademark Office an application for patent protection of the data routing and execution processes found within iFinix's proprietary client-server programming code base.
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iFinix chairman Drew Budhu commented, "iFinix has built a very valuable core expertise in the parsing, processing and routing of market data with full consideration of the complex computational demands placed on any data provider with an execution model. The company must protect its now considerable proprietary asset base from future competition and for the benefit of all shareholders. Filing for patent coverage is integral to enhancing the value of the company in terms of partnerships, mergers or acquisitions."

iFinix partner Deep Sea Logistics has already filed U.S. Patent Application 20060271376 to protect the logistical processes developed by the company for commercial use in the industrial materials cargo sector. These processes have been programmed by the iFinix Corporation to create a full featured B2B client-shipper brokering interface designed to locate, price and book surplus shipping capacity worldwide. iFinix and Deep Sea Logistics are the primary partners with equity stakes in the FastFix system and will share revenues derived from FastFix sales.

Deep Sea Logistics CEO Vijay Iswara said, "The development of our logistic solutions programs by the iFinix Corporation has been exceptional, from server code and database functionality to an integrated front-end client interface. There is an enormous unexploited opportunity in the shipping brokerage field due to the lack of a centralized clearing house for locating and pricing surplus shipping capacity. The fees collected for matching suppliers and clients with shippers are very lucrative when handling the mega-tonnage of industrial material shipments."

Mr. Iswara is presently in discussions with numerous major shipping firms, raw materials providers and investment banks with interests specific to the shipping sector as the groundwork laid by Deep Sea Logistics has begun to attract direct inquiries from major participants in these respective business areas.

Deep Sea Logistics will seek to establish an active currency trading desk as an ancillary income stream and hedging strategy deriving key trade analytics from a growing global database on the market demand for and shipment of industrial materials. This initiative will draw directly on iFinix expertise in the development and implementation of financial trading systems.

INXR is releasing trading platforms and you may be looking at one of the best percentage gaining opportunities in the market this coming month as a result.

Super Chart set up for this super subber

http://stockcharts.com/h-sc/ui?s=INXR&p=D&yr=0&mn=3&dy=0&id=p25258801763
BLUE CHIP FIRM ON BOARD as branding campaign gets a head of steam

iFinix Retains Stern & Co. as Investor and Media Relations Counsel

http://biz.yahoo.com/iw/070320/0228353.html

iFinix Corporation Issues Shareholders Update

http://biz.yahoo.com/iw/070314/0226584.html

iFinix Corporation to Patent Proprietary Technologies

http://biz.yahoo.com/iw/070307/0223883.html

iFinix Corporation Commences Ad Campaign and Product Branding Strategy

http://biz.yahoo.com/iw/070305/0222772.html

READ THIS ONE! It is all coming true, step by step

iFinix Corporation Discusses Company Agenda for 2007

http://biz.yahoo.com/iw/070220/0217604.html

INXR is currently advertising on http://www.investorshub.com (most active INXR message board is there too) & at http://www.elitetrader.com which is the best website for analyzing trading hardware, software and brokerages.

You'll find the banner ads on those two websites showing the lady pointing her finger (refresh screen until ad rotation shows it)

TV ads on Bloomberg and CNBC cable news channels due out soon.

INXR is your multi bagger for April

JAMAICA, NY--(MARKET WIRE)--Mar 27, 2007 -- iFinix Corp (Other OTC:INXR.PK - News) announced today a two-phase marketing program for its groundbreaking iFinix RealTime information program.


This program supplies the most timely and accurate pricing and volume data available for microcap stocks today.

In the first phase of the marketing program, the company will offer 250 free one-month trial subscriptions to the iFinix RealTime Information Platform to day traders and other sophisticated market players. To receive the trial subscriptions, they will sign up on the company website after the official launch announcement. This offer does not include the cost of exchange fees.

In the second phase of the marketing program, to be announced after the launch, the company will air television commercials to demonstrate the program's features for day traders and securities firms.


iFinix Chairman Drew Budhu said, "iFinix is preparing a failsafe launch. We want to show the microcap community iFinix's capabilities that give traders and market professionals an edge with real-time data and pricing. We expect their satisfaction with our superior product will translate into word-of-mouth sales."

"The marketing campaign will build brand awareness as well as build a strong relationship with subscribers. Their enthusiasm for the iFinix RealTime platform will cement our reputation as pioneers in bringing the most sophisticated market information to the microcap universe," Budhu added.

The iFinix RealTime Information Platform gives this community access to real-time data and pricing information equal to that available on blue-chip stocks. The iFinix RealTime Information Platform offers data precise to the 6th decimal point -- two decimal points greater than its competition -- a teeny difference that can be quite costly to frequent traders.

 

Put it on your radar...
Ifinix platform quasi ready for launch...
They stated to launch it end of 2nd quarter ....

Posted by: jk21
In reply to: None Date:6/17/2007 10:56:24 AM
Post #of 41742

My Visit with Ifinix Management: Product Review and a Few Other Notes

I went to Ifinix to see the software live during market hours. I met Drew, Doug, and Naveen Vasudevan, one of the head programmers. Most of the visit was spent going through the program and looking at the different modules. I brought a checklist with me of features that I took from their website. The results of that checklist will be shown below. We performed a fault tolerant test as well. Among the other items we discussed, we covered what they expect from Sterns; we discussed some aspects of their relationship with CMA as well as their relationship with Deep Sea Logistics. Those are the topics on which I will comment.

I saw RealTime beta and Efinix beta, and they both worked well. Among the nice features is the ability to customize one's interface in tons of ways. It seemed like everything was customizable from the navigation bar to the individual fonts and actual data services. Hot Keys are included for those who use that function. The Hot Keys are even customizable to an extent. The screens were very simple and easy to read. There were not a lot of fancy visual effects that distract the eye. The checklist below will detail the functions I saw.

RealTime Checklist:

Quote Page: The Quote Page is highly customizable as advertised. It is very simple to view and use. One just right-clicks and uses the menu of options to perform any action desired. One can add unlimited tabs (more windows) in order to view different quote pages if one is so inclined. That is one way the product is customizable. I can't list every way that it is customizable because there are too many little features to name. Of course, one can customize the colors and fonts and things like that. But there are also ways to customize that are more related to one's method of trading. Instead of using a tab, one can open a new separate window, or add a line to the quote page that would break the stocks into different groups. It was a nice little feature to break one's quote page into a more organized fashion.

Charting and Indicators: In the first version to come out around the end of Q2, the charting feature will have the basic indicators that they have found to be the most commonly used indicators. The Charting module is very easy to use. Again, just right-click and many of the features and settings are right there at one's disposal. Unfortunately, for those of us who enjoy more complex and refined indicators, we probably have to wait for the first program update. I assume they will be adding indicators to future versions. Charts can be opened in separate windows or in one window with unlimited tabs to save physical space on the computer's screen. As the breadth of indicators increase, so will the scanning abilities.

Time & Sales: The Time and Sales will work in real time and will show if the trade is at ASK, above the ASK, at the BID, below the BID, or in the spread. Right-clicking gives one the ability to customize the feature. Historical T&S Data will be added to future versions. This historical data may go back 2 years, but that is not set in stone yet.

News and Fundamental Data: These features will be added to the second or third version. They plan on having news alerts, as well as other alerts such as insider selling, Edgar filings, or other fundamental data alerts.

L2: The L2 worked very well and appeared to be keeping up with the market. We were watching quickly moving securities. One feature that is customizable is the number of decimals that one wishes to view (this is also used on the quote page and elsewhere). We can go up to 5 decimals. That is an option to be selected from one of the menus. The long-awaited playback and record feature may have to be held for the second version because of the amount of data one needs to store would be astronomical, especially if one wanted to record the L2 of more than one or two securities. It would easily fill up my hard drive in a day. As this is a unique feature that has never been done before, they will have to engineer the system from scratch. I think we can give them a break on this ingenious feature as they have only been working on it for a relatively short while in terms of development time.

Options: I really don't know much about Options, but they said they were working on it for future versions.

Exportable: "If one requires live updates on a spreadsheet, or a simple export of our large historical database, the data is fully exportable via DDE link." This statement was taken from their website. The last version, Phoenix Analyst, which was a product that they produced in partnership with CMA, was able to do this because CMA provided this feature. Ifinix is writing their own code to provide this and will likely be included in the second version.

----------------------------------------------

Fault Tolerant Test:
To show me how fault tolerant the system is, they crashed the network by taking out the network card. Once the network was restarted, RealTime re-connected in seconds. A window came up with messages stating that it was trying to re-connect and that it had re-connected only a few seconds later. They said that if the primary server isn't working, they have a back up that will re-route the connection.

As far as how many programs it took to crash the program, it will vary from user to user depending on the user's computer. Better computers (i.e. more RAM, better bandwidth, etc.) will be able to support more activity. To continue along these lines for a moment, there were only one or two times when a particular module needed to be restarted. When that happened, the entire program did not freeze or need to be restarted, just that small module.

For those that need or want to know, the specs for the 3 year old laptop on which we were working are as follows: the Processor was 1.7 Ghz, with 209 mhz, and 1 GB of RAM.

---------------------------------------------------

Some Other Items

Sterns:
They chose to work with Stern's because of their reputation and connections. We've been over this on this board many times before. Stern's will set up face-to-face interviews with potential partners and/or customers. They will set-up TV interviews that Doug will likely do. They will help send out investor kits whenever that time comes. And finally, they will help get articles published in various publications and trade journals such as DP Review.

----------------------------------------------------

CMA:
They have a partnership with CMA. This relationship is indicative of how Ifinix likes to do business. They want to create "synergistic relationships" with companies who can grow individually and grow together. CMA has a very strong presence in South America especially and other International markets across the globe. This partnership helps them cut costs because they share the costs as well as some infrastructure.

----------------------------------------------------

Deep Sea Logistics:
Deep Sea Logistics is in the ship brokering business. FastFix is a subsidiary of theirs and FastFix is also partnered with Ifinix. Ifinix gets 10% of the revenue and some fees for their programming. After the launch of the RealTime and business gets back to normal a bit more, they can turn some focus to this end of the business. But for now, they are focusing all their energies on getting the platforms launched.

Press Release Source: iFinix Corp.


iFinix Corp. Launch TV Advertising Campaign on CNBC, CNN, MSNBC and the Bloomberg Television Network to Promote Its Real-Time Market Data Platforms
Monday June 18, 8:30 am ET


JAMAICA, NY--(MARKET WIRE)--Jun 18, 2007 -- iFinix Corp. (Other OTC:INXR.PK - News), a provider of real-time financial information and services to active traders and to the securities industry, announced it is launching today its first phase of a television advertising campaign on CNBC, CNN, MSNBC, and the Bloomberg Television Network.
ADVERTISEMENT


The television spots are at the core of iFinix advertising campaign designed to promote its suite of products including iFinix Real Time Information Platform, iFinix Trader and eFinix offering streaming, real-time market data, news and analytics to active individual investors.

The advertising schedule includes running TV spots on MSNBC, CNN, and CNBC, with a subscription base of 690,000 in the New York-Manhattan area alone, plus more than ten thousand corporate offices. In that channel line-up, CNBC delivers financial news all day and is viewed by active microcap traders.

iFinix will also run TV spots on the Bloomberg Financial Network, a twenty-four hour business and financial news channel. In the U.S. alone, the Bloomberg campaign, with an average reach of over 40,000 households per spot, is scheduled at a frequency level designed to deliver over two million iFinix impressions in its initial advertising buy.

iFinix Chairman Drew Budhu said, "iFinix is focused on using television spots on financial cable networks that millions of traders and investors view daily that are motivated to use our financial products, providing the most timely and accurate pricing and volume data available for microcap stocks."

Each television commercial will direct viewers to the iFinix website for more information and an opportunity to subscribe to an iFinix special introductory offer. This offer is not to be combined with any other iFinix offer that has already been accepted by a participant.

About iFinix Corp.:

Launch is imminent... end of 2nd Q...
--  By end of second-quarter 2007 to launch iFinix RealTime information
    platform with the technical team needed to provide ongoing customer
    support;
--  By end of second-quarter 2007 to launch marketing program for iFinix
    RealTime information platform; and
--  By end of third-quarter 2007 to launch iFinix Trader and eFinix.

http://biz.yahoo.com/iw/070620/0268426.html
iFinix Corp. Makes Free Subscription Offer to Shareholders for iFinix RealTime Information Platform, When Launched
Wednesday June 20, 8:30 am ET


JAMAICA, NY--(MARKET WIRE)--Jun 20, 2007 -- iFinix Corp. (Other OTC:INXR.PK - News), a provider of real-time financial information and services to active traders and to the securities industry, announced today that iFinix shareholders of record as of June 18, 2007 are being offered a free subscription for three months to the iFinix RealTime Information Platform, when it is officially launched at the end of the second

Ifinix product to be launched on July 16th ...

latest news :

• iFinix Corp. Forms Strategic Alliance With Diversity Group International to Offer Education Programs to Active Traders
Marketwire (Fri, Jul 13) 
• iFinix Corp. Signs Letter of Intent With Legend Securities to License the iFinix RealTime Information Platform
Marketwire (Tue, Jul 10) 
• iFinix Provides Subscription Information in Anticipation of the Official Launch of the RealTime Information Platform July 16
Marketwire (Mon, Jul 9) 

 :)WATCH THEIR new LEVEL 2 /==>http://img466.imageshack.us/my.php?image=realtimeni5.jpg
iFinix Corp. Officially Launches the iFinix RealTime Information Platform July 16

2007-07-16 10:11 ET - News Release


JAMAICA, NY -- (MARKETWIRE) -- 07/16/07


iFinix Corp. (PINKSHEETS: INXR) announced the official launch of iFinix RealTime Information Platform today.

Technical support is available by calling 805-347-6964 or call the iFinix main number and hit option 2.

The iFinix RealTime Information Platform provides pricing and volume information to microcap traders and broker/dealers of microcap stocks equal to that available on blue-chip stocks. Its price reporting is precise to the sixth decimal point -- two decimal points greater than its competition -- a difference that is financially significant to frequent traders.

The company also announced that it is offering new subscribers a one-month introductory subscription. (The subscription does not include Exchange fees, which are extra depending on the market.) Subscribers can sign up using either a credit card or PayPal by visiting it secure site, https://www.ifinix.com/subscription/. Shareholders of record as of June 18 are entitled to a free three-month subscription; they can sign up by calling 516-504-3981, ext. 301.

iFinix Chairman Drew Budhu said, "The RealTime Information Platform is up and running and traders are taking advantage of the competitive edge that real-time pricing and volume information gives them."

Budhu noted that traders, who sign up for the one-month introductory offer of $20 a month, will be automatically renewed unless they subscriber notifies iFinix. The regular monthly charge is $60 and it will be billed to their credit cards.

About iFinix Corp.

iFinix is a diversified information technology services and solutions company with expertise in systems integration, outsourcing, infrastructure and server technology. iFinix has established a product line that delivers financial and business information with streaming, real-time market data, news and analytics to professionals and active individual investors. The company's suite of products includes iFinix RealTime, iFinix Trader and eFinix. Visit http://www.ifinix.com

Legal Notice Regarding Forward-Looking Statements:

Safe Harbor: This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of iFinix Corporation to be materially different from the statements made herein.


Contact:
iFinix Corporation
Investor Relations
516-504-3981 x301

INXR(.0005) News

iFinix Corp. Starts Second Round of TV Advertising for Its RealTime Information Platform
Ads Appearing on CNBC, CNN, MSNBC and Bloomberg Television; iFinix Shareholders, as of June 19, Must Apply for Their Free Three-Month Subscription
Jul 25, 2007 10:30:00 AM
JAMAICA, NY -- (MARKET WIRE) -- 07/25/07 -- iFinix Corp. (PINKSHEETS: INXR), a provider of real-time financial information and services to active traders and to the securities industry, announced that the second phase of its television advertising campaign to introduce its RealTime Information Platform starts today on CNBC, CNN, MSNBC and the Bloomberg Television Network.

The 30-second television spot is the core of iFinix advertising campaign to promote its suite of products including iFinix RealTime Information Platform, iFinix Trader and eFinix offering streaming, real-time market data, news and analytics to active individual investors.

iFinix also reported that shareholders of record, as of June 18, are still eligible for a three-month free subscription to the RealTime Information Platform. Interested shareholders must send their first and last names, email address and mailing address with a request to [email protected].

iFinix Chairman Drew Budhu said, "iFinix is focused on using television spots on financial cable networks that millions of traders and investors view daily that are motivated to use our financial products providing the most timely and accurate pricing and volume data available for microcap stocks."

The ad is scheduled to appear CNBC, with a subscription base of 690,000 in the New York-Manhattan area alone, plus more than ten thousand corporate offices as well as on MSNBC and CNN. iFinix will also run TV spots on the Bloomberg Financial Network, a twenty-four hour business and financial news channel. In the U.S. alone, the Bloomberg campaign, with an average reach of over 40,000 households per spot, is scheduled at a frequency level designed to deliver over two million iFinix impressions in its initial advertising buy.

About iFinix Corp.:

iFinix is a diversified information technology services and solutions company with expertise in systems integration, outsourcing, infrastructure and server technology. iFinix has established a product line that delivers financial and business information with streaming, real-time market data, news and analytics to professionals and active individual investors. The company's suite of products includes iFinix RealTime, iFinix Trader and eFinix. Visit http://www.ifinix.com

Legal Notice Regarding Forward-Looking Statements:

Safe Harbor: This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of iFinix Corporation to be materially different from the statements made herein.

Contact:
iFinix Corporation
Investor Relations
516-504-3981 x301

it is running on CNBC CNN & MSNBC

Enjoy video of INXR on CNBC

http://img531.imageshack.us/my.php?image=20070725193758sw4.flv