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Press Release Source: Local.com Corporation


Borrell Associates Ranks Local.com Number One for Online Advertising Revenue Growth in 2007
Tuesday December 18, 7:00 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Local.com Corporation (NASDAQ:LOCM - News), a leading local search engine, today announced that Borrell Associates ranked Local.com as the leader in online advertising revenue growth for 2007, with a 138% year over year increase.


In a recent report, '2008 Outlook: Local Online Advertising,' from research firm Borrell Associates, Local.com is ranked in first place, with a 138% increase in online advertising revenue growth. The report shows that Local.com revenue growth clearly surpasses all of the other companies currently participating in the online advertising space.

"This report confirms that Local.com is a major player in local search, delivering higher growth than all other companies in the study," said Heath Clarke, Local.com chairman and CEO. "Our focus continues to be on delivering additional growth through the expansion of our direct advertiser growth, which is expected to increase the rate at which we monetize our search traffic on Local.com and our network of over 400 regional media sites."

According to the Borrell Associates report, local online advertising will increase by 48 percent in 2008, bringing the total spending estimate to $12.6 billion.

"We are seeing strong growth in local online advertising, which is a direct result of local businesses' increasing affinity towards shifting their offline ad spend to the internet," said Gordon Borrell, Borrell Associates CEO. "Local.com seems to be well-positioned within the sector to take advantage of this growing trend."

More information on Borrell's report, '2008 Outlook: Local Online Advertising' can be accessed through their website at: http://www.borrellassociates.com.

About Local.com

Local.com (NASDAQ: LOCM - News) is a top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products and services. The company also owns and operates a UK version of the Local.com site (http://uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company's Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile™, provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.

About Borrell Associates

Borrell Associates is a research and consulting firm that tracks local advertising and helps online companies develop executive strategies. The company's focus is on interactive advertising and marketing and producing industry-related reports, offering revenue benchmarking for local Web sites, giving presentations to companies and trade associations, and providing consulting services. Borrell Associates has worked with over 20 Internet companies and 200 local media sites (newspaper, TV and radio) over the last seven years. Borrell's employees and analysts have worked in pure-play Internet companies, run media Web divisions and possess hands-on experience providing an understanding of the business that other consultants rarely provide.

Contact:
Local.com
Cameron Triebwasser, 949-789-5223
[email protected]
or
Madison Alexander PR
Dan Chmielewski, 714-832-8716
Mobile: 949-231-2965
[email protected]
or
BPC Financial Marketing
John Baldissera, 800-368-1217

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Source: Local.com Corporation