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Watch this Pinkie....


Technicals
Percentage Gainer

Last Price Quote is:
28.27%above 13-day MA
86.19%above 50-day MA


ABOUT GREEN EARTH TECHNOLOGIES

Green Earth Technologies produces "G" - Branded superior performing totally green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise...meaning, consumers can now "do their part" without having to give up performance or value - Save the Earth - Sacrifice Nothing. The G-Brand family of products include G-OIL™, G-WASH™, G-GLASS™, G-SCENT™, G-WHEEL™ and G-TIRE™, and are offered in a wide range of automotive categories including performance & appearance chemicals. GET products are now available at Target, VIP, National Auto, Fred Meyer, participating ACE & True Value dealers, Redners, Trader Horns, The Andersons, Biggs, Bennett Auto, Frank's Auto Supermarket and Amazon.com. Please visit www.getg.com for the latest news and in-depth information about G.E.T. and its brands.

Press Release Source: Green Earth Technologies


Green Earth Technologies' New G-OIL 10W-30 Engine Oil Sets New Higher Standard for Biodegradability
Thursday June 26, 12:18 pm ET 
Automotive and Four-cycle Off-road engine oil surpasses ASTM standard for Ultimate Biodegradability by more than 150%


STAMFORD, Conn.--(BUSINESS WIRE)--Green Earth Technologies [Pink Sheets:GETG] is pleased to announce that results of recent tests conducted by a nationally recognized, independent research and development firm show that Green Earth's newest G-OILTM product, the 10W-30 in automotive and off-road 4 cycle engine oil, biodegraded over 90 percent in just nine days, easily surpassing standards for an Ultimate Biodegradable rating. The standard defined by the American Society of Testing Materials (ASTM) states that the oil under scrutiny must achieve degradation greater than or equal to 60 percent in 28 days. G-OIL achieved a landmark 150 percent of the required degradation in less than a third of the time.



ASTM Method D5864-05, (Test Method for Determining The Aerobic Aquatic Biodegradation of Lubricants), was used as the basis for the biodegradability analysis. Biodegradation is measured by collecting the carbon dioxide (CO2) produced when each sample is exposed to microorganisms. Comparing the measured amounts of CO2 production to the total amount of CO2 that could be produced from the amount of carbon present in the sample allows calculation of the percent biodegradability. Relative to the rape seed reference oil used, test results reported biodegradation of G-OIL to over 95 percent, essentially complete biodegradation when margin of error is factored in. This level of biodegradation was reached in only nine of the 28 days allowed.

"These results confirm our belief that Green Earth's motor oils are truly worth a place in the history books," says Jeff Marshall, President and CEO of Green Earth Technologies. "Green Earth Technologies promised a biodegradable product and has more than delivered.

We are excited about getting the latest G-OIL into production and onto store shelves nationwide."

Unlike traditional, petrochemical-based engine oils from leading manufacturers, Green Earth's G-OIL is made with American grown base oils called beef tallow, a by-product of the meat production industry. In addition to environmental benefits, G-OIL reduces dependence on foreign oil.

Mat Zuckerman, Ph.D., Chief Technical Officer of Green Earth commented, "G-OIL is made from saturated fats, which are avoided in most foods, but are the perfect choice for consumer products that need stability on the shelf and high performance in engines. The biodegradability report for G-OIL provides consumers with confidence that they are getting the best of both worlds: delivering performance and a new higher standard for green."

G-OILTM 10W-30 Engine Oil is available now for off-road and recreational use in 4 cycle engines that require 10W-30 and SAE 30 and is scheduled to be available in the fall of 2008 for automotive applications in 10W-30, 5W-30 and 10W-40 grades.

SAFE HARBOR STATEMENTS

Certain statements in this release regarding future events and developments, future performance, management's expectations, beliefs, plans, or projections are "forward looking statements" within the meaning of the federal securities laws. Such statements are subject to a number of risks and uncertainties, and are based on the Company's current expectations, and speak only as of the date of such statements. Actual Company results may differ materially from any forward-looking statements due to such risks and uncertainties.





Contact:
Press:
Gregory FCA
Lucy Fortin, 610-642-8253, ext. 154
[email protected]
or
Investors:
ICR, Inc.
Ina McGuinness, 310-954-1100

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Source: Green Earth Technologies

Green Earth Technologies, Inc.



Mission

Green Earth Technologies, Inc. (GET) will be the first to enter the GREEN automotive market ($12 billion annually) for performance (i.e. oil) and automotive appearance chemicals offering both superior performance and biodegradability.  The product line has the Ultimate Biodegradable ranking (ASTM Standards' highest biodegradability ranking).  These branded products will be the choice of environmentally concerned consumers everywhere and allow the consumer to fulfill their inner values of global environmental responsibility while reducing our dependence on foreign oil.  Once given a brand name consumers can trust ("G" Brand), a large and growing number of consumers armed with the knowledge that the products are "totally green" will GETGreen!™.



Technology

GET scientists have invented a manufacturing process that converts plentiful American-grown base oil solids, such as beef tallow, into high-yield liquid materials. The performance of these materials is enhanced through additives and nanotechnology. The resulting materials can be used to produce "100% green" consumer products that perform as well as, or better than, their environmentally toxic petroleum-based counterparts.  GET possesses several patents relating to this work.  In addition, GET has developed several trade secrets that are of long term value and are not to be disclosed in patent applications.



Products 

GET will initially focus on categories considered by consumers to be the biggest contributors to environmental damage by launching a complete line of innovative performance and appearance products.  This will have an immediate positive impact whereby lowering carbon emissions and lessening the pollution of our waterways.  The two most frequent automotive do-it-yourself activities are changing your oil and washing your car.  GET's initial product launches will encompass both activities.  GET's G-OIL motor oil is made from American grown base oils and is manufactured with a process that produces zero carbon emissions.  While reducing emissions, American grown G-OIL also reduces our dependence on foreign oil.

http://money.cnn.com/video/ft/#/video/fortune/2008/06/24/bg.G-Oil.cnnmoney

Branding and Sales

Branding is the core competency needed to create sustainable top-line growth; it puts consumer insights at the heart of the business and applies those insights to unlock growth.  GET's branding process focuses on the consumer by uncovering unmet needs and then satisfying them.  Given a brand name that consumers trust ("G" Brand), a large and growing number of consumers armed with the knowledge that the products are "totally green" will embrace the GET option.  By addressing consumer consumption habits first – performance, cost savings, health and convenience, our GREEN choice will be the BEST choice because these benefits appeal to a much wider set of consumers other than those who consider themselves "green".  The GET Sales Team has presented these products to every significant automotive retailer in North America and the products have received an overwhelming vote of approval from these retailers.  GET's products will be landing on retailers shelves after the 1st of January, 2008.



Financials

Green Earth Technologies, Inc. expected sales of its performance (i.e. oil) and appearance products into the retail and quick lube markets are expected to grow into a $100 million business in the near term. The Company's first products provide it with significant brand awareness, distribution opportunities and category credibility.  As GET continues to develop, market and distribute its unique green products, the Company believes its sales, earnings and cash flows and the growth of its markets will be superior to its peer companies.

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December, 2007

GETG Up, on a market red day...

Technicals
Record Price High
Stochastic - Bearish

Last Price Quote is:
41.66%above 13-day MA
112.11%above 50-day MA