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Profile: 

Brookdale Senior Living Inc.
111 Westwood Place
Suite 400
Brentwood, TN 37027
United States - Map
Phone: 615-221-2250
Fax: 615-221-2289
Website: http://www.brookdaleliving.com

Details   
Index Membership: N/A
Sector: Healthcare
Industry: Long-Term Care Facilities
Full Time Employees: 23,500


Business Summary   
Brookdale Senior Living Inc., together with its subsidiaries, owns and operates senior living communities in the United States. The company operates retirement centers, assisted living and dementia-care communities, and continuing care retirement communities (CCRCs). Its retirement centers offer basic services, such as meal service, 24-hour emergency response, housekeeping, concierge services, transportation, and recreational activities; supplemental care services, including medication reminders, check-in services, and escort and companion services; and various education, wellness, therapy, home health, and other ancillary services. The company’s assisted living communities provide housing and 24-hour assistance with activities of daily living to mid-acuity frail and elderly residents. These communities also offer health assessments, meals and snacks, coordination of special diets planned by a registered dietitian, assistance with coordination of physician care, social and recreational activities, housekeeping, and personal laundry services. In addition, these communities provide exercise programs and programs designed to address issues associated with early stages of Alzheimer’s and other forms of dementia. Its CCRC offer living arrangements and services to accommodate various levels of physical ability and health; and ancillary services, including therapy, home health, and other services. As of December 31, 2009, Brookdale Senior Living owned and operated 565 communities in 35 states. The company is based in Brentwood, Tennessee.

Brookdale Senior Living Popped:
What You Need to Know.......

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Brookdale Senior Living (NYSE: BKD) surged a whopping 20% this morning, after an acquisition in the industry sparked optimism about the company's true worth.

So what: This morning, health-care REIT Ventas (NYSE: VTR) said that it is purchasing real estate properties from Altria Senior Living Group for $1.5 billion in cash and stock. When you couple Brookdale's position as the nation's largest owner of senior communities with its $2 billion-ish market cap, it's no surprise that investors are bidding up the price on today's news.

Now what: Twenty percent pops are rare, so I'd consider taking at least some dough off the table. Rivals such as Sunrise Senior Living (NYSE: SRZ), Emeritus (NYSE: ESC), and Capital Senior Living (NYSE: CSU) are also up big on the news, but not nearly as much as Brookdale is. So if the Ventas purchase has you particularly bullish on senior homes, spreading your bet across the sector might be the most prudent thing to do.

Technicals
Gap Up
Percentage Gainer
Price Gainer

Last Price Quote is:
16.40%above 13-day MA
25.17%above 50-day MA
RS Rating: 94 

Day's Range: 17.37 - 20.10
52wk Range: 12.66 - 22.21
Volume: 5,754,105
Avg Vol (3m): 945,405
Market Cap: 2.38B
P/E (ttm): N/A
EPS (ttm): -0.55
Div & Yield: N/A (N/A)