3SOF

Still holding here, waiting for the big jump!

Had some extra time so took the same chart as before and added a Fib retracement. Was actually surprised to see how strong the support was at 38.2%. Assuming we can get above the 50% mark (1.24, today's high), it looks like it won't take long to get to 1.30.

Anyway, just food for thought.

nutster

The Fib resistance hath been broken! next step is to break 1.30 and then we're good to 1.38.

Level II seems to be indicating a great deal of buying interest/support today. Might be a nice run up to earnings from here.

Stay warm; 6" of snow on the ground here this morning!

GLTA.

Displayed Level II BIDS have really picked up the last couple of days. Squat for sale on the ASK.

Currently on the bid (INET only):
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]

A lot of buying interest...now we need volume 

BFLY sent an email out to their investor list today that earnings are tentatively scheduled for Feb. 28th. Stock popped about 7% on the news.

I was curious...who here will or will not be holding BFLY through this Wednesday's earnigs announcement?

I will hold, just like David! 

I have held this a long time and now have been waiting for this date to come. Strong hands and a realcoolhead will allow me to hold this stock. Or unless David's analysis dictates something else that was not technically or fundamentally seen before.

Earnings out:

Bluefly Reports Record Fourth Quarter and Full Year 2006 Revenue
Wednesday February 28, 4:01 pm ET

NEW YORK--(BUSINESS WIRE)--Bluefly, Inc. (NASDAQ SmallCap:BFLY - News), a leading online retailer of designer brands, fashion trends and superior value (www.bluefly.com), today announced strong growth in revenue and continued strong margin levels for the fourth quarter and full year 2006.

Highlights for the fourth quarter included:

    * Revenue increased by approximately 28% to $27.1 million from $21.2 million in fourth quarter 2005;
    * Gross margin decreased by 150 basis points to 40.3% from 41.8% in fourth quarter 2005;
    * Gross profit increased by nearly 23%;
    * Operating loss increased to $3,665,000 compared to operating income of $131,000 primarily as a result of $2.6 million of stock-based compensation and a year-over-year incremental increase of $1.3 million in spending related to marketing and advertising.
    * Average order size increased by over 17% to $271.98 from $232.23 in the fourth quarter of 2005.
    * Net loss increased to $3.5 million from $55,000. Loss per share decreased to $0.03 per share (based on 129.8 million weighted average shares outstanding after preferred stock dividends) from $0.07 per share (based on 18.0 million weighted average shares outstanding after preferred stock dividends).

Highlights for the full year 2006 included:

    * Revenue increased by approximately 31% to $77.1 million from $58.8 million in 2005;
    * Gross margin increased by 100 basis points to 40.1% from 39.1% in 2005;
    * Gross profit increased by approximately 34%;
    * Average order size increased by nearly 17% to $257.64 from $220.17 in the fourth quarter of 2005.
    * Operating loss increased to approximately $12.1 million compared to an operating loss of $3.1 million for 2005 primarily as a result of: $4.5 million of stock-based compensation a year-over-year incremental increase of $6.4 million in spending related to marketing and advertising and executive bonuses in the amount of $675,000 paid in connection with the recent financing.
    * Net loss increased to $12.2 million from $3.8 million. Loss per share decreased to $0.23 per share (based on 80.2 million weighted average shares outstanding after preferred stock dividends) from $0.54 per share (based on 16.1 million weighted average shares outstanding after preferred stock dividends).

"We are pleased by the company's record revenue for the year," said Melissa Payner, Bluefly's CEO. "Our strong growth in the face of slow cold-weather product sales throughout the industry is a testament to our continued progress and to the investment we have made in growing our customer file through our increased marketing efforts."

The company will host a conference call webcast to discuss its fourth quarter and full year results today at 5:00 p.m. EDT. Investors can access the webcast at www.investor.bluefly.com.

Hm, what do you think of it, at first sight looks good to me! 

Quote from: Se7en on February 28, 2007, 04:16:47 PM
Hm, what do you think of it, at first sight looks good to me! 

I'm pleased with the net revenue, margins, increased order size, and all that jazz. They are still spending a good chunk of cash on advertising, and I personally don't like the stock-based compensation all that much. But, I, and I'm assuming many others, will be listening to the CC to get an idea regarding the guidance.

EDIT: In case anyone else was interested in listening to the call and didn't know where to venture (you'll need to cut and paste)...

mms://winaudio.mshow.com/325196.asf

EDIT again: For those unable to listen to the call, it'll be archived, but I'm going to take some rather brief notes and hope to post them this evening.

Well, here are a few of the quick notes I got out of the call:

-Spring off to a good start. Compared to this time last year:
Men's tees +140%
Women's accessories +55%
Sunglasses (lower margin item) +73%

-Advertising will be increasing 19% in 2007 to $15MM
-Customer number increased 65K, +20% YOY
-Net order revenue currently $55/order before marketing and overhead
-New web version will be introduced later in the year
-Costs have been reduced due to acceptance of Google Checkout (I missed exact number)
-Still has ZERO debt
-Reduced net share units (I assume this is shares/options) by 695K as a result of previously-filed stock plan
-Expected FY2007 gross margins 38-40%
-Cash from operations increased $4.4MM in Q4 2006
-CEO mentioned that they were to move sufficient cold weather product as a result of being an Internet-based store front; had inventory when weather eventually turned
-CEO confident in inventories for Spring, and confident in Spring outlook


If anyone has anything to add, please do.

Nothing guaranteed; just my best-effort to catch as much stuff as I could that wasn't already included in the PR.

I emailed the link to the earnings news release to someone I do business with...he is a financial advisor who's job is managing some wealth investors portfolios.

My email to him was:
What is your opinion on these earnings? I think their
website is nice and they have a great niche market.
http://biz.yahoo.com/bw/070228/20070228006053.html?.v=1


He just emailed me this response:
Based on the numbers given, it looks like the officers and directors robbed the common stock holders. If you owned the preferred stock you got a nice dividend, and if you were an officer or director you got a nice bonus
and more stock option grants. The company posted nice #'s but then their
loss increased 300% due to them lining their pockets.

Signs of life