3SOF

If Coke, in all their buying/market power deems BRVO a buy, then, that's good enough for me.

ESPECIALLY, if Coke needs to catch Pepsi in the flavoured drink market.  Long!

SETRAVIS,
I appaud you. I am still in 15k @ .77, and it will make me have a much better weekend knowing you're hanging too. Can't promise I'll stay forever, but I sure would like that 1.40 to come back.

Have a good weekend.

Added today and holding.

IMO, people are missing the point here.

Coke needs to control 51%.  Only reason shares are offered to them.
They will not sell on the open market because then not own 51% and they will lose control of BRVO.

This is different than share dillution that is sold to the open market to raise capital and pay off debt.

In Cokes best interest to get the price higher.  And with their name and aggressive marketing, BRVO will rise.  The market cap will rise and the share issue is a wash.

Nobody understands this at this point.  The deal is not concrete.  The way I see it is that I believed in BRVO without Coke.  Even more confident that the most recognized Trade Mark in the world is involved.

Adding more on any dips.  MM are accumulating.  Notice level trading then down on low volume trading.  A game.

BRVO and shareholders will win along with Coke.  Win, win, win here folks.

Of course, this is just my opinion.   

fill_the_gap, good post. The partnership with CCE has great long term value. Everybody is looking at the cash price of 25 cents and not including the VALUE of the MAster Distribution Rights! And you are right in that this is not dilutive as 51% will be held as an investment and not be included in the float. look at MVL, 80% of the shares are held as investment and only 20% is traded! It may dip on the short term butI am with you, long on BRVO.

CHICAGO, July 14 (Reuters) - Coca-Cola Enterprises Inc. (CCE,Trade) has acquired options to buy shares of Bravo! Foods International Corp. (BRVO,Trade), which makes vitamin-fortified flavored milk, Bravo said on Thursday.

The options to buy stock, convertible securities and warrants from 12 shareholders represent about 23 percent of Bravo's authorized shares of common stock.

(Recasts with details from Coca-Cola Enterprises' statement)

CHICAGO, July 14 (Reuters) - Coca-Cola Enterprises Inc. (CCE,Trade) on Thursday said it acquired options to buy shares of Bravo! Foods International Corp., which makes vitamin-fortified flavored milk, and was negotiating for distribution rights.

Coca-Cola Enterprises, the world's largest Coca-Cola bottler, said the options were intended as a "first step" in acquiring a majority stake in Bravo. (BRVO,Trade)

Coca-Cola Enterprises expects its total investment to be about $38 million. The options expire on Aug. 31, 2005.

In a separate statement, Bravo said the options to buy stock, convertible securities and warrants from 12 shareholders represent about 23 percent of Bravo's authorized shares of common stock.

Bravo said the two companies were negotiating a distribution agreement for the sale of Bravo's products in the United States and internationally.

Bravo said its directors had formed an independent committee to negotiate with Coca-Cola Enterprises, and the board has authorized the committee to hire an independent banker to evaluate the deal.

NORTH PALM BEACH, Fla., July 14, 2005 /PRNewswire-FirstCall via COMTEX/ -- Bravo! Foods International Corp. (BRVO, Trade), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milks, announced today that Coca-Cola Enterprises, Inc. has acquired options to purchase shares of common stock, convertible securities and warrants, entitling Coca-Cola Enterprises to purchase approximately 69,000,000 shares of common stock from 12 shareholders of Bravo! Foods International Corp. (the "Options").

The common stock and other securities underlying the Options represent approximately 23% of the authorized shares of the Company's common stock.

In connection with the grant of the Options, the Company and Coca-Cola Enterprises are negotiating a master distribution agreement for the sale of Bravo! Foods' products in the United States and its possessions, and internationally in Canada, Belgium, France, Great Britain, Luxembourg, Monaco and the Netherlands. The exercise of the Options by Coca-Cola Enterprises is contingent on the completion of due diligence and the execution of a mutually satisfactory definitive master distribution agreement.

Coca-Cola Enterprises has the right to acquire the Company's common stock pursuant to the Options from the entities granting the Options for $0.36 per share. None of the entities granting the Options are affiliates of Bravo! Foods.

In addition, Coca-Cola Enterprises and Bravo! Foods have commenced negotiations regarding a stock purchase agreement for the direct sale of approximately 81 million shares of Bravo! Foods' common stock to Coca-Cola Enterprises. With such a direct purchase of common stock from Bravo! Foods, together with the shares of common stock purchasable upon the exercise of the Options, Coca-Cola Enterprises will hold slightly in excess of 50% of the Company's equity on a fully diluted basis.

The Company's Board of Directors has formed an independent Committee of the Board to assist in the negotiations with Coca-Cola Enterprises, and has authorized the Committee to retain an independent banker to evaluate the fairness of the transaction.

The transaction is contingent upon the execution of a distribution agreement, a stock purchase agreement and receipt of an appropriate fairness opinion as to the transaction.

About Bravo! Foods

Bravo! Foods International Corp. (BRVO, Trade) develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 states, Mexico and nine Middle East countries. Bravo!'s products are available in the United States and internationally through production agreements with regional milk processors. Bravo!'s popular milk drinks currently are available under the brand name Slammers(R), and can be purchased in retail outlets throughout the country and in some international markets.

Bravo! Foods' Slammers(R) are now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralph's, Safeway, Sam's Club, Shaw's, Shop Rite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose.

For more information, visit: http://www.bravobrands.com or http://www.otcfn.com/brvo .

Contact: Roy Warren, CEO, Bravo! Foods, 561-625-1411, or James Dryer, Investor Relations, 561-837-8057 or [email protected] .

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements that are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

SOURCE Bravo! Foods International Corp.


Roy Warren, CEO, Bravo! Foods, +1-561-625-1411; or Investor Relations, James Dryer, 
+1-561-837-8057, or [email protected], for Bravo! 

http://www.prnewswire.com 

Copyright (C) 2005 PR Newswire. All rights reserved.

(Recasts, adds reaction, background, changes dateline from previous CHICAGO)

By Paul Simao

ATLANTA, July 14 (Reuters) - Coca-Cola Enterprises Inc. (CCE,Trade) said on Thursday it had acquired options to buy a minority stake in Bravo! Foods International Corp. (BRVO,Trade), the first step in a bid to take control of the U.S. flavored milk producer and boost the soft drink bottler's share of the market for nutritional beverages.

Coke Enterprises, the world's largest bottler of Coca-Cola products, said it would exercise the options, which represent about 23 percent of Bravo's common stock, if Bravo was willing to sell it enough additional shares to raise its stake to more than 50 percent.

The bottler also said the transaction was dependent on its negotiations for distribution rights to Bravo's products, which include Slammers Ultimate Milk and cross-promotional brands with Masterfoods and Marvel Comics.

Bravo's shares fell 6 cents, or 5 percent, to $1.14 in midday trading on the over-the-counter board. Shares of Coke Enterprises, about 37 percent owned by Coca-Cola Co. (KO,Trade), were up 7 cents to $22.05 on the New York Stock Exchange.

"It is anticipated that CCE's total investment would be approximately $38 million upon exercise of the options and the purchase of common shares from Bravo," Coke Enterprises said in a filing with the Securities and Exchange Commission announcing the transaction.

The options expire on Aug. 31, 2005.

The play for Florida-based Bravo, which has markets in the United States and more than a dozen other countries, is the latest foray by the Coca-Cola system into flavored milk, a product that tends to appeal to kids and adolescents.

Coca-Cola already markets Swerve, a dairy drink that comes in a variety of flavors and contains more than 50 percent dairy products, allowing it to carry the "Real" seal of the American Dairy Association.

But the Atlanta-based soft drink giant and its partners face stiff competition from Britain's Cadbury Schweppes Plc ((CBRY.L)) and Purchase, New York-based PepsiCo Inc. (PEP,Trade), which already sell similar products.

Cadbury Schweppes markets a chocolate dairy drink called Yoo-hoo. PepsiCo sells a variety of Frapuccino drinks in collaboration with Starbucks Corp. (SBUX,Trade) as well as a chocolate milk drink under the name Love Bus Brew.

"The category is very small, but in an era of health and wellness focus it has larger potential," said John Sicher, editor of Beverage Digest, an industry newsletter.

Flavored milk has gained traction in the United States amid a move by consumers to healthier products. Health critics have linked sugary soft drinks to rising levels of obesity and diabetes.

On Wednesday, the Center for Science in the Public Interest, a U.S. consumer group, called for cigarette-style warnings on soft drinks to alert consumers to the health risks of overconsuming such products. (Additional reporting by Emily Kaiser in Chicago)

BRVO.OB........Stock is currently Over bought, heavy sell volume coming in....watch for stock to retest the .35-.45 breakout area......even on a pullback to the .50 range, if  heavy buy
volume come into the market (5-10x daily) I would be buying.....patience is in order til then though.........happy trading           
  Bill the Bull.

My past posting indicates my long term belief with BRVO.

Being a trader, I need to be concerned with the short term.

Holding a nice gain on BRVO so far.  Name of the game is preserving capital to play another day.  David had a strong point about always being able to enter again.

That said, I will probably sell BRVO and look to re enter when the dust settles.
This does not change my beliefs long term.  May even day trade if the opportunity presents.

The TA analysis will present a time to load up again and go long.
The purpose of David and Rambergs site here is Stocks On FIRE.
Not sure BRVO is on fire.  HISC is On FIRE.

Going to take the profits and capital and place it all in HISC for now.

-Jeff-

NORTH PALM BEACH, Fla., July 18, 2005 /PRNewswire-FirstCall via COMTEX/ -- Bravo! Foods International Corp. (BRVO, Trade), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milks, announced today that Tabatchnick Fine Foods, Inc. will introduce the latest version of Bravo!'s popular Slammers(R) fortified milk drinks at the upcoming School Nutrition Association Annual National Conference. The nutritious product will be introduced into public school hot lunch programs nationwide through government Commodity Food Programs, including USDA exchange programs, state and federal commodity rebate programs, and state and federal fee-for-service programs.

Tabatchnick Fine Foods, a well-known quality re-seller with more than 100 years' experience in the food industry, has established relationships with public school systems nationwide and has been selling high-quality and nutritious food products through government Commodity Food Programs to public school lunch programs for more than eight years. Tabatchnick will distribute Bravo!'s Slammers(R) through a co-packaging agreement with Farmland Dairy of New Jersey.

Bravo! CEO Roy Warren said, "We are excited to introduce this latest formulation of Slammers nationwide. While we have been developing ways to sell our quality Slammers to schools for some time through a-la-carte and vending, a relationship with Tabatchnick allows Bravo! to introduce our high-quality milk drinks to hot lunch programs nationwide using an established vendor with the USDA, state commodity food programs and the School Nutrition Association in an immediate and cost-effective way."

Tabatchnick is introducing Bravo!'s specially packaged Slammers(R) at the School Nutrition Association Annual National Conference, July 17-20, 2005 in Baltimore, Maryland. This version of Bravo!'s popular Slammers(R) 100% milk drinks will be packaged in a Tetra Pak, an 8 oz. shelf stable box and meets USDA nutritional guidelines for school systems nationwide.

Bravo!'s most popular Slammers(R) milk drinks will be available for government school hot lunch programs in seven different formulations and five flavors, including lactose free and low fat white milk lines. Slammers(R) for schools are low fat, reduced sugar, and vitamin fortified and come in Chocolate, Strawberry, Vanilla, Orange Creme, and Banana as well as white milk.

Ben Tabatchnick, president of Tabatchnick Fine Foods, said, "Our goal has always been to provide healthy, nutritious food to school hot lunch programs nationwide that are branded, packaged, and formulated in ways that encourage kids to eat and drink nourishing foods."

Tabatchnick continued, "Bravo!'s unique Slammers(R) exceed our expectations, providing a nutritious alternative to traditional dairy products that have limited shelf-life and require extended refrigeration. We look forward to the successful introduction of Bravo!'s Slammers at the School Nutrition Association's annual conference."

Last season, Tabatchnick Fine Foods sold 200 truck loads, or 14 million units of its previous milk brand. The Company has already pre-sold three million units of the specially packaged Slammers(R), or about 43 truck loads.

Nice move today............but, I'm  thinking that this is a dying gasp towards a retest of the break out area.........I might be wrong (who me wrong) LOL....been there and done that before, but with the fantastic volume of the past drying up, I dont see anything propelling this stock higher.....
a better investment might be "USGA" of which I hold, not pumping it tho....just holding it.
Also another one I own.....LRLSQ ....just holding not pumping....I like the space industry and think this one might do something one day.............Happy trading   Bill the Bull

I will wait for the 60 cent range evaluating each day.

It may never come but the chart implies it is headed that way.

Patiently waiting as I like the company long term. 

-Jeff-

but the chart implies it is headed that way
May I learn as I go? Which ta chart cud show me that? tia, Don.

NORTH PALM BEACH, Fla., July 19, 2005 /PRNewswire-FirstCall via COMTEX/ -- Bravo! Foods International Corp. (BRVO, Trade), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milks, announced the success of its recent sponsorship of the Cagnazzi NHRA Pro Stock Car introduced last weekend at the Mile High Nationals in Denver, Col.

Driver Erica Enders and the Slammers(R) team were pleased with the racecar's recent performance in this series of three races, and the success of NHRA-related promotions was a clear winner for Bravo!, generating significant brand awareness and consumer interest for the Slammers(R) brand.

Enders said, "Our guys are building more horsepower all the time, and Slammers(R) coming on board has given everyone even more incentive to do well. I think this may be the beginning of a new chapter for the team."

Bravo! Foods' Slammers(R) sponsorship of the Enders-driven racecar will continue through the remaining three race 'western swing,' which includes performances in Seattle and Sonoma, Calif.

Bravo! CEO Roy Warren said, "Racecar fans represent some of the most brand-loyal consumers and we are pleased to have partnered with the Cagnazzi Racing team to showcase our 'Milk with An Attitude' Slammers(R) with such a well-matched team for our brand. The recent event in Denver was an exciting way to generate interest and we look forward to continued success at the remaining three events."

Pictures of the "Ultimate Chevy Cobalt" and the recent introduction at the Denver Mile High Nationals are available online at: http://www.otcfn.com/brvo or http://www.slammersracing.com .